An investment in professionally designed stationery will pay off every time you hand out your business card and every time you send a letter. Nearly everyone has been handed a cheap business card or received business correspondence on generic letterhead. It leaves you wondering if the business is reliable or if they're fly-by-night. By contrast, professionally designed stationery helps to form a lasting impression in the minds of your employees, business partners and customers. They'll not only remember you, but they'll know that you're a serious business and that they can trust you.